Purpose
There is no distance too large for humans to find connection.
Okuru is more than a gift card distribution service. We are a company dedicated to facilitating genuine connection experiences between family and friends separated by distance.
Within this section, you will learn who we are, what we stand for, and where we came from.
We are the sum of the things we’ve done, the people we cherish, and the places we’ve been. After this section, we hope you’ll come to know us a little bit more than our great platform.
Because every family deserves to be close no matter how far apart they are.
Brand Essence
Okuru is a digital gift card platform that brings ease, security, and meaning to gifting—while empowering small businesses to thrive.
We are a friendly, modern brand that believes giving should be joyful, stress-free, and impactful.
Our Ideal Customers (ICP)
Busy Professionals & Parents – Time-poor, want thoughtful and quick solutions.
Small Business Owners – Want to increase revenue and exposure with minimal tech effort.
Conscious Consumers – Care about community, sustainability, and meaningful choices.
Inclusive, Diverse Faces & Families
What to Use: People of different ethnicities, ages, abilities, and gender identities in all your lifestyle images.
Why: Okuru is for everyone—and your imagery should reflect that truthfully.
Vibe: Warm, welcoming, naturally diverse