Brand Persona

The ideal Okuru customer is a globally connected, mobile-first professional or small business owner aged 28–55 who values meaningful, timely gifting but faces challenges with physical delivery, gift relevance, and digital security. Whether they are sending love to family overseas, saving face after forgetting a birthday, or rewarding a remote team, they turn to Okuru for a seamless, secure, and personalized gifting experience — one that feels as heartfelt as it is efficient.”

Personality Traits

Age: 28–55

• Gender: Gender-neutral (but female-skewed based on personas)

• Location: Urban professionals in global cities (San Francisco, Melbourne, Toronto, Singapore)

• Family/Relationship Status: Single, partnered, or with children

Tech-Savvy: Comfortable with mobile apps, payments, and digital tools

• Core Values:

  • Emotional connection

  • Personalization and sincerity

  • Security and privacy

  • Conscious consumerism

  • Convenience and time-saving

• Pain-Averse:

  • Hates delays, scams, irrelevance, or waste

Primary Concerns:

• Cross-Border Gifting: Instantly send relevant, local gifts overseas

• Last-Minute Saving: Deliver meaningful gifts in under 5 minutes

• Thoughtful Planning: Pre-select personalized, well-thought-out digital gifts

• Corporate Gifting: Reward global remote teams or thank clients efficiently

• Shipping Hassles: Cost, customs, delays

• Generic Gifts: Fear of looking thoughtless

• Lost/Unused Value: Wasted or forgotten cards

• Security Fears: Skepticism about digital fraud

• Time Pressure: Forgotten dates, busy lives

• Social Pressure: Safe & quiet gifting - the introvert's dream

  
  

Wishlist:

• Instant App-to-App gifting (no shipping)

• Country-specific closed-loop gift card marketplace

• Secure Digital Wallet (prevents fraud/loss)

• Personalized message option

• Mobile-first, clean UI