Logo

Logo Best Practices

To ensure consistent and effective use of the logo across all applications, follow these best practices:

✅ Do:

• Use the approved logo files only. Always use official, high-resolution logo files provided by the brand.

• Maintain clear space around the logo. Ensure no text, graphics, or images encroach on the designated clear space surrounding the logo.

• Scale proportionally. Always resize the logo while maintaining its aspect ratio to prevent distortion.

• Use approved color variations. Only use the logo in its designated full-color, black, or white versions, depending on the background.

• Place on legible backgrounds. Ensure sufficient contrast between the logo and the background for maximum readability and impact.

• Follow minimum size requirements. Maintain legibility by adhering to the minimum logo size guidelines provided.

❌ Don’t:

• Don’t stretch, squash, or distort the logo in any way.

• Don’t change colors of the logo outside of the approved palette.

• Don’t add effects like drop shadows, glows, or gradients unless explicitly approved.

• Don’t alter or remove elements of the logo, such as symbols, wordmarks, or taglines.

• Don’t rotate or flip the logo.

• Don’t place the logo over busy or cluttered backgrounds that impair visibility.

By following these best practices, you help ensure the brand’s identity remains strong, clear, and professional across all touchpoints.