Colour

Brand Colour Best Practices

To maintain a consistent and professional brand presence, follow these best practices when applying our brand colours:

✅ Do:

• Use the official colour values. Always use the specified HEX, RGB, and CMYK codes to ensure colour accuracy across print and digital platforms.

• Prioritise the primary palette. Use primary brand colours as the foundation of all designs, with secondary colours used to support and complement.

• Maintain sufficient contrast. Ensure readability and accessibility, especially in text-over-background applications.

• Be consistent. Apply colours uniformly across all brand materials to reinforce recognition and trust.

• Test on different mediums. Colours may appear differently on screens vs. print—always check final outputs for fidelity.

❌ Don’t:

• Don’t alter or create new shades or tints outside of the approved palette.

• Don’t use colours disproportionately. Avoid overwhelming designs with secondary or accent colours.

• Don’t place text on backgrounds that reduce legibility or violate contrast standards.

• Don’t apply filters, overlays, or transparency that distort the brand colours.

• Don’t use unapproved colours that deviate from the brand’s identity or tone.

By following these guidelines, you help preserve the integrity, clarity, and recognisability of the brand across every touchpoint.