Purpose Of This Guide

This brand guide is a reference for our internal design team, vendors, and others who are authorised to work with the OKURU brand.

The standards, guidelines, and references within this document are grounded in the many hours of research, experimentation, and brand executions that have preceded our new brand look and feel. Our intent with this guide is not to restrict creativity and innovation: far from it. We believe in the creative spirit, and innovation is one of our core values. What we strive for is a coordinated, consistent, and effective brand presence in everything we create. If we make something, we want to make sure that people know where it came from.

While some of our brand executions and graphics have been standardised—like business cards, letterhead, and envelopes these are not intended as the focus of this guide. Instead, the focus of this guide is to empower you, the creative, with the elements you need to create. By utilising these tools, and resources, and adhering to the guidelines within, you’ll make things that look like the Okuru brand, every time. Please refer back to this guide often. We believe that our style guide is a living document. It should evolve over time, just as our brand inevitably will.

If you have any questions concerning the content of this guide, please don’t hesitate to reach out to our Design Team at grace@okuru.app