Welcome

Since you are holding this guide and reading these words, we’re trusting you with our very identity: our brand.

We aren’t interested in all of the buzzwords and catchphrases and marketing jargon surrounding the word brand. But we do care about what people think about us. We care about our reputation and we care about building great relationships. 

We also care about growing our business. But, for us, it’s not all about revenue and sales, anyone can sell gift cards. We are passionate about being a connecting force in people’s lives. We hope to become a ritual in the everyday lives of families and friend groups.

The following pages are full of guidelines, rules, and handy tips that we hope will help you communicate our values, realize our vision and reinforce our brand. It is impossible to predict every situation, brand execution, or implementation, but this guide will help refine your approach. 

Whether you are a new Okuru manager, an outside designer, or one of our amazing salespeople, thank you for helping us achieve our goals and pursue our mission.

Sincerely, welcome to the Okuru family.