Audio

Voice-over

Generally, it's simply easier for the viewer to focus on visuals, so using a voice-over can be preferred. There is also a practical advantage to it: when publishing a video in multiple languages, one doesn't run into issues with written texts of different lengths, after translation. Logically, a voice also leaves a more human impression.

Inviting, vibrant, and curious

An audible aspect of our brand that should embody our brand personality — inviting, vibrant, and curious. The voice should have a sense of warmth and friendliness, with a clear and conversational tone. Bright in spirit, with a natural articulation and rhythm that creates interest but does not distract.

Variety of voices

While our written communications are in Australian English, we shouldn’t put barriers on accents. In fact, we should welcome voices that could originate from just about anywhere. Greater importance should be placed on clarity, tone, mood, and the technical fit with the given media, alongside any other factors such as music or audible elements.

Clear and easy listening

Technically, it needs to work well alongside audio and SFX, so it should have a presence that doesn’t get lost or drowned out. The spoken word should ultimately be a just-right complement to visual expression, not taking over, but delivering narrative for a clear and easy listening experience.